The President of the MAC Group, GIANLUCA ROTONDI, spoke during the presentation of the new #NonCiFermaNessuno tour.

It is an innovative format, conceived by Luca Abete with the aim of enhancing the resilience, courage and determination of Italian students.
A very successful social campaign which, over the years, has experienced exponential growth.

The #NonCiFermaNessuno tour, in its eighth edition, will be hosted by ten Italian universities, between Northern and Southern Italy with the claim “Discovering serendipity”: a little-known term but with great symbolic value.

The MAC Group has always been at the side of young people, to push and motivate them to believe in themselves and to build their dreams with determination.
For this reason, also this year, we have chosen to contribute to the realization of this noble initiative.

In particular, the team of our Web Agency, TreeWeb , had fun creating an “old style” Web game featuring the fantastic Super foody : mascot against food waste and champion of the circular economy.

The video game, in addition to the recreational purpose, will serve to support an important solidarity initiative.
In fact, during the promotional campaign of the tour, the call to action “Click 1 button, Donate 1 meal” will be launched, thanks to which our Super Foody will be able to contribute to the donation of 30,000 meals to the most needy families.

Foody, we are really proud of you!